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CSTV Concludes Super 'Sophomore Season' By Capturing Numerous Industry Firsts
 
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Dec. 14, 2004

NEW YORK - As the days wind down on 2004, CSTV: College Sports Television (www.collegesports.com), the first and only 24-hour college sports network, is wrapping up a stellar "sophomore season" which saw it greatly expand its distribution, acquire the number one online college sports destination, secure an additional $62 million in financing, enter into a landmark media and marketing agreement with the Mountain West Conference, and team with SIRIUS Satellite Radio to create the first college sports radio network.

"The year 2004 has been one of exciting growth throughout all areas of CSTV," said Brian Bedol, president and CEO, CSTV. "We have made great strides in distribution, and in creating compelling Internet, broadband, radio, video-on-demand and wireless platforms. As a result, we have significantly increased the ways we connect college sports fans with college sports, and we are eager to build upon this momentum in 2005."

CSTV's "Season of Firsts"

• CSTV became the first new independent cable network to land deals with the five largest cable operators and DirecTV, upon securing distribution agreements this year with Comcast, Time Warner, Charter and Cox; CSTV already had an existing agreement with Adelphia; CSTV is now available on cable in markets such as New York, Los Angeles, Boston, Detroit, Baltimore, Washington, D.C., San Diego, San Francisco, Cleveland, Kansas City, Houston, Minneapolis-St. Paul, Denver, Seattle and Milwaukee

• CSTV secured an additional $62 million in financing from investors such as JPMorgan Partners and Soros Private Equity

• In March, CSTV acquired the #1 online college sports destination, CollegeSports.com; CollegeSports.com and its network of more than 170 official athletic sites for schools such as Notre Dame, Stanford and Ohio State provide the most extensive college sports news, information, analysis and broadband content; through its "College Sports Pass" subscription service, CollegeSports.com provides live and audio coverage of nearly 5,000 college sports events, while its exclusive GameTracker Live real-time scores and stats feature covers 13,000 events

• CollegeSports.com ranks first among major sports sites in households with average incomes of $100,000 or greater, first in households possessing post-graduate degrees, and first among households in which there are managers or executives

• CSTV teamed up with SIRIUS Satellite Radio in September to launch SIRIUS College Sports Radio, the first college sports radio network, which exclusively broadcasts sports from more than 30 universities, including Ohio State, Notre Dame, Michigan, Oklahoma, Southern California, Kentucky and Syracuse; SIRIUS College Sports Radio also presented the first satellite radio broadcast of the Heisman Trophy Award presentation earlier this month

• When CSTV reached a landmark agreement in August through which it secured all media and marketing rights to the Mountain West Conference beginning in 2006, it also paved the way for CSTV and the MWC's 2006 launch of MWC TV, the first regional sports network devoted to a college athletic conference; the MWC deal marks CSTV's first rights agreement with a Division I-A football conference

• CSTV ranked first overall in interest among all operators served about adding emerging and mid-sized networks in 2004, according to a Beta Research study whose findings were announced this year

• CSTV's sponsor and advertiser roster continues to grow significantly, and now includes Advil, Allstate, Champion, Cingular, Coca-Cola, EA Sports, Easton Sports, Geico Insurance, Gillette, Hershey's, Nike, Nintendo, Pontiac, SIRIUS Satellite Radio, State Farm, Tachikara, U.S. Army, U.S. Navy and XBOX, among others

CSTV 2004 Programming Highlights

• CSTV's expanded its relationship with the NCAA, resulting in CSTV's increased coverage of and access to NCAA Championship events; CSTV has provided the first-ever live national television coverage of several NCAA Championships: men's Division II and III lacrosse and women's Division I, II and III lacrosse; women's Division I Frozen Four hockey, field hockey and Division I men's and women's water polo; CSTV will also provide the first-time live national telecasts of the NCAA Division III Men's and Women's Basketball Championships; in addition, CSTV has televised early round action from NCAA Championships such as Division I-AA football, Division I baseball, softball, men's and women's soccer, and men's lacrosse, and also televised all four Regional Finals of the Division I NCAA Women's Volleyball Championship

• CSTV presented 60 conference championship telecasts involving conferences such as the Big Ten, Big East, Mountain West, Ivy League, Conference USA, the WAC, Patriot League, ECAC Hockey, College Hockey America and Hockey East; sports covered included basketball, baseball, softball, hockey, volleyball, wrestling, soccer and water polo

• CSTV has partnered with the Big East and the Mountain West Conference to create the first national women's basketball television packages for those respective leagues

• CSTV Friday Night Hockey, the only nationally televised hockey package, features 13 of the 16 teams that competed in the NCAA Men's Tournament last season

• CSTV introduced innovative studio and original series such as The One College Sports Show, One2One, Tourney Talk, Coast2Coach and Full Court Press which cover and promote college athletics from unique perspectives

• CSTV NCAA Hoops' 76-game schedule includes a total of 24 teams which competed in last year's NCAA Men's and Women's Championships

• CSTV provided the only national television packages for college lacrosse, baseball, wrestling, soccer, volleyball and softball, and also televised collegiate championships this year in rugby, rodeo, debate, ultimate players association and bowling

CSTV is a multi-media company that consists of the first-ever 24-hour college sports television network, College Sports TV; the leading college sports online network, CollegeSports.com; and the first ever 24-hour college sports radio network, SIRIUS College Sports Radio. Through its numerous platforms, CSTV provides more live college sports games, events, news, information, analysis and broadband content, and reaches more college sports fans, than any other company.

CollegeSports.com, the most-trafficked college sports Web site, and its network of more than 170 official athletic sites are the No. 1 online source for college sports broadband content, news, information, scores and analysis. SIRIUS College Sports Radio will broadcast a comprehensive package of college football and basketball games from teams in the Big Ten, Big 12, BIG EAST, Pac-10 and SEC conferences, as well as from Notre Dame.

CSTV was co-founded by President and CEO Brian Bedol, Chairman Steve Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN. It is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.

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