July 10, 2001
COLORADO SPRINGS, Colo. - The Mountain West Conference and its marketing partner, ESPN Plus, have announced the signing of Worldspan to the MWC Corporate Partner Program.
As a corporate partner, Worldspan, a leading global distribution system (GDS) and e-commerce provider for the travel industry, receives rights to use the conference name and logo, signage and program ads at all conference events, premium tickets to regular season and tournament games, exposure on the ESPN Plus Mountain West football and basketball "Game of the Week," and a logo with hotlink on the conference Web site.
The partnership was negotiated by ESPN Plus, the collegiate marketing division of ESPN, in conjunction with the Mountain West Conference. Financial terms of the three-year partnership were not disclosed.
"Worldspan is very pleased about this rewarding association in the Mountain West Conference Corporate Partner Program," said Charlie Sullivan, senior vice president - Business Services and Strategic Planning for Worldspan. "We're enthused about supporting the organization, its purpose, and quality events. Our participation will also help increase Worldspan's brand awareness among Mountain West Conference constituents who can realize substantial benefits by learning more about Worldspan's industry-leading travel technology and e-commerce solutions."
"It is crucial to the overall image of the Mountain West Conference that we align ourselves with corporate partners that are national leaders," said MWC commissioner Craig Thompson. "By partnering with Worldspan we add another national leader to our family of corporate partners."
Worldspan provides global electronic distribution of travel information, Internet products and connectivity, and electronic commerce capabilities for travel agencies, travel service providers and corporations worldwide. The company's three lines of business are travel supplier services, e-commerce, and global distribution systems for the worldwide travel industry. The Worldspan reservations system provides nearly 21,000 travel agencies and other users worldwide with travel data and booking capabilities for hundreds of the world's leading travel supplier services. Worldspan is the market leader in e-commerce for the travel industry, processing more than 50 percent of all online travel bookings. The company maintains world headquarters in Atlanta, Georgia. Worldspan is owned by affiliates of Delta Air Lines, Inc. (NYSE: DAL), Northwest Airlines (NASDAQ: NWAC) and TWA Airlines LLC, a wholly-owned subsidiary of American Airlines, Inc. Additional information is available at www.worldspan.com.
ESPN Plus is a division of ESPN, the worldwide leader in sports, and a wholly owned subsidiary of Disney Corporation. ESPN Plus produces and syndicates regional football and basketball telecasts for major collegiate conferences, coordinates special events, and manages the marketing programs of several universities.
Entering its third year, the Mountain West Conference is comprised of BYU, Colorado State, New Mexico, San Diego State, UNLV, Utah, Wyoming and the United States Air Force Academy.